Propaganda is a persuasion technique that many advertisers use to convince an audience to think or act a certain way. These techniques are very powerful because they manipulate your mind psychologically to change your thoughts and think it was your own choice. The techniques vary from fear to name calling to having a celebrity recommend a product. For my poster, I decided to use the Bandwagon technique. Bandwagon is a technique in which they compare an individual to think or act the way other people are, usually by including majorities or numbers.
By comparing individuals to a large group of people who read banned books, my intention is for them to think about themselves and why they are not part of that group. They will assume that since so many people do it, it is the right thing to do. Another reason why I chose to use Bandwagon is because I want to use a technique that isn’t biased with one point of view, but a technique that suggests true facts that you can’t argue with. Other techniques like Card Stacking and Bad Logic often hide reality. I am looking to avoid false information by using facts that can’t be proven wrong and that are logical as well.
Bandwagon Propaganda Questions
Who is the target audience? What evidence suggests this?
- My target audience is people who don’t yet read banned books. I am aiming mostly at teenagers and adults by using few words with colors that will catch their attention. Younger kids might not understand the vocabulary and they are more likely to be attracted by pictures than anything else. This will also will be hung up in the hallways for the middle and high school floor. On top of that, the age group that I am aiming this at is a group that is encouraged and starts reading books on their own, apart from mandatory books that are part of the curriculum.
What language is used to suggest that reading banned books is good?
- The language of the poster suggests that individuals should read banned books for two main reasons. The first reason is because “everyone else is reading” which tells the individual that since so many people are doing it, it’s probably a good idea. The other reason is that there is a different section where it says that “banning books is banning thoughts, voices, and knowledge”. This tells the audience that banning books is not correct, and therefore they are told to go against it by “breaking” the rules and read them.
Examine font styles, colors, language and page layout. What do they suggest about the product, and how do they strengthen the power of the Bandwagon technique?
- The fonts and style of the poster were chosen carefully to represent the message that I wanted to get across. For the most significant words, I made the font thick and stand out. I increased the size to make is seem visually more emphasized than the other less important words. I also used capital letters and eye-catching but impactful fonts. A key component that I used as well was colors. My color scheme consisted mainly of warm colors. The background was beige to make it feel comforting and cozy, and the book icons were warm tones of purple, blue, green, and orange. These colors represent happiness. The fonts are gray instead of black, besides two words which are deep red.
- The phrase that asks “what about you” is in two different colors and fonts. “YOU” is in capital, dark-grey bold letters. The size is also bigger and the word looks set apart. This makes the word more interesting and the people think about why the word is set slightly apart from the rest of the text. They will then think about the meaning of the word “you” and that will give them the idea that it’s all their own choice. Another very important word that shows what Bandwagon is, is the word “Everyone”. This word is the same as the word you. It allows bypassers to link the two words together visually and mentally they compare the meanings of both words. They then think about how they are compared to everyone else.
What other observations do you have about the way Bandwagon propaganda is used?
- Bandwagon is all about the bigger picture. Its main point is to compare individuals to a larger group of people. The very first word starts by directly introducing their comparison. This makes it very evident and persuasive, for the reader.
Banned Book Explanation:
The Perks of Being a Wallflower; yet another “banned” novel
The Perks of Being a Wallflower is a Stephen Chbosky novel that perceives the confusing, demanding, and spectacular reality of being a teenager through letters. This coming of age novel follows a 15-year-old boy, named Charlie, through his struggles and epiphanies. Like many other bildungsroman novels, the protagonist comes across many coming-of-age characteristics, such as loss of innocence, testing boundaries and conflicts. The Perks of Being a Wallflower is a book that has often been challenged by many parents, in fact, it has shown up “on the American Library Association’s annual list of Top Ten Challenged / Banned Books seven times since 2007,” as Maren Williams from the Comic Book Lead Defense Fund (CBLDF) affirms when discussing the book.
The most recent incident of Perks being challenged was in April 2015. The Perks of Being a Wallflower is a book that was requested to be removed off of the list of required books that had to be read by high school freshmen in Wallingford, Connecticut by a parent. The parent, Jean-Pierre, complained about how graphic the book was and the way in which it depicted homosexuality, sex, masturbation, and the use of alcohol and drugs. “I don’t believe in censorship, but I believe in appropriateness,” Bolat reasoned in an American Booksellers Association article written by Chris Finan. This challenge was a month-long conflict between the parent and the school board. The book ended up being removed until the decision was made which will affect the high schoolers next year.
Based off of my own readings, many controversial issues were evident throughout the text. There were many graphic parts of the story that could’ve been disturbing to the readers. Also, the use of drugs and smoking is mentioned as a common thing in the storyline which might be something a parent will want their children to avoid reading about. Several bad role models and illegal things were introduced as well and it can be intricate for students to identify the wrongs and rights in these types of books, I believe. Many of these issues that were discussed might have been entitled age inappropriate by parents because they want to “protect” their children from the dangerous reality, it seems. The Perks of Being a Wallflower included many common coming-of-age themes that are not always talked about with teenagers and young adults and that can be inappropriate according to quite a big group of parents.
- Williams, Maren. “Perks of Being a Wallflower Banned in Florida Middle School.” Comic Book Legal Defense Fund. CBLDF, 24 May 2016. Web. 15 Dec. 2016.
- Finan, Chris. “Perks of Being a Wallflower Banned After Parent Complains.” American Booksellers Association. N.p., 02 Apr. 2015. Web. 15 Dec. 2016.